“Honestly, I represent a large team at Lego that is focused on children’s rights, safety and wellbeing. “It’s a true honor,” Giuga said in an interview. “And hopefully this will drive more interest and activity in games and interactive media content for social good.” “We wanted to acknowledge these companies because of the amazing work that they do, but also to offer inspiration to the larger community to see what’s possible,” Pollack said. Starting more than four years ago, the organization saw more and more triple-A studios and large game companies getting involved in the Games for Change community either directly or just initiating their own projects that align with the values of Games for Change. Lego tells kids how to protect themselves online. The thoughtful integration of these programs and elements into their brand establishes The LEGO Group as an exemplary industry leader, Pollack said. ![]() Those efforts include ensuring online safety, fostering creativity, instigating collaboration, and creating responsible digital citizenship through partnerships with Epic Games, UNICEF, and others. Giuga said that The Lego Group sets aside 25% of profits for its social impact efforts via the Lego Foundation.
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